Mr. Riaz Asher Siddiqui took charge as CEO-USF w.e.f. December 16, 2011. Earlier, Prime Minister Syed Yusuf Raza Gilani appointed Mr. Riaz Asher Siddiqui as CEO, USF with immediate effect. Mr. Siddiqui is expert in business development, brand strategizing and project management. He is a telecom professional and has vast experience of business development, telecom brands and project management.