INTRODUCTION

USF aims to utilize Information & Communication Technologies (ICTs) in the delivery of Services to bridge the digital divide in un-served and under-served areas. Supporting artisanal craft through harnessing the potential of E-commerce is an opportunity to preserve culture, create cohesion and increase the GDP of Pakistan. Many craft M/SMEs (Micro, Small & Medium Enterprises) have talented and skilled artisans in producing crafts. However, they are unable to access the internet due to lack of digital literacy and financial constraints.

The project “Empowerment of Craft SME/MSMEs through e-Commerce: Developing and Managing the Value Chain” has been launched by USF with the objective to facilitate a comprehensive e-Commerce value-chain and assist the M/SMEs during various adoption stages allowing them to take advantage of the e-Commerce ecosystem created by USF for economic opportunities among craft M/SMEs.

Scope of the project include

Market Assessment

Development of e-Commerce platform and application

Financial and Digital Inclusion and

Sales & Marketing